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Whilst subjective to some degree, we have reviewed and audited 100ās of Career sites between us over the years and when thinking explicitly about transparency, we have built out a clear picture for what we believe āgreatā looks like.
The below sections should act as a guide for the key components we believe should make up a best-in-class careers site.
This can all too often become either too corporate, or too cheesy, and thereās a fine line to walk, but, thereās two examples below we wanted to share to highlight what we think great looks like and what not so great looks like
They should:
ā Be unique ā Tell a story ā Mirror your personality ā Convey a message
They shouldnāt:
ā Use stock actors ā Sell too hard ā Be packed with buzzwords ā Confuse
š Payhawk
This video remains with you after youāve finished, isnāt too serious, but crucially conveys a message. It shows the viewer that the team are laser-focused on delivering for customers at all costs, even if it means working outside of typical hours at times. The power of a team pulling together to make something happen. We think it tells a great story.
https://www.youtube.com/watch?v=SeDhEhs6eZc
š Lightspeed
This video builds less of a connection. You donāt really get a proper sense as to purpose and thereās a lot of one-liners that donāt really mean anything or tell a story, which isnāt helped by the video itself not telling a story. Itās not so clear at the end what the company actually does.