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We created this page as a resource & reference for a few open org slack community members who were looking for guidance & inspiration on building out EVP & Employer Brand.
We’re launching a fuller step-by-step guide on EVP & Employer Brand in April that builds on the below, so if you enjoy it, join the waitlist for early access with 50% discount here
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The guidance below has been built with the following beliefs in mind…
🧲 Leverage Transparency; to attract AND repel the right talent. Show your WHOLE EVP & Culture. Your Employer Brand should be an unedited view into your culture, not a separate product you build.
🧠 Think like a product marketer; understand your customer, and help them make a fully formed decision about whether to subscribe to, and keep subscribing to your product with minimal churn.
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We typically take a 3-step approach when working with people teams on EVP & Employer Brand
1️⃣ Discovery & Internal Activation (data gathering into insights and publish internally) 2️⃣ Embedding & External Activation (making changes to your career site, job ads, hiring experiences based off stage 1 learnings) 3️⃣ Build, Manage, Improve (culture improvement projects + measuring results e.g. quality of hire, ramp up speed, reality test)
Here’s a little more on each step…