<aside> 👣 By now you’ve most likely done the work you need to do around EVP discovery & internal activation. That means you’ve:

✅ Communicated what you’re doing & why

✅ Surveyed & Interviewed your team

✅ Understood two things from that data:

• Top 3-5 EVP pillars
• Top ‘opportunity’ areas to improve PX.

If you haven’t done this yet, we’d suggest jumping back into Phase 1: Discovery & Data Gathering first. Otherwise, read on!

The next step on this playbook is all about embedding what you’ve discovered & launched internally, and activating it in your external messaging, assets, and employer brand. We’re going to look at:

🎯 Things you can do to embed & operationalise EVP with current employees 🎯 The story you’re currently telling with your messaging on things like Job Adverts, Career Site and interviews 🎯 How to align that authentically with what you’ve discovered in Phase 1.

If you’re already crystal clear 💠 on this, you can skip ahead to Phase 3: Build, Manage & Improve . But if you think you have some work to do here first, let’s dive in below!

Remember: Adam & John at Open Org are always on hand for a coffee ☕ if you need a sounding board on this.

</aside>

Table of Contents

🍿 Watch This

https://www.loom.com/share/191d1a9f1b9e43f5bf1da5a4e59e3e9a?sid=ce100d82-0b51-48e4-b5d1-ebe0eb7ec1a8

<aside> 🆘

If you want help designing, and running this we can help. Book your free 30min coaching call with us here

We’d love to help 🙏

</aside>

🧰 What You Need

• Agreement & Alignment on just how open & transparent you want to be externally (e.g. your own balance of sell vs repel)
  • Our Transparency Charter playbook might be handy here 💡
• Appropriate channels / assets to communicate through
  • Job Adverts, Career Site, Handbook
    • If you’re interested in building a handbook give us a shout, or check out our templates here
• A comms plan to the wider business, and a messaging plan for anyone who is involved in hiring & interviewing.
• An external lens to provide an objective ‘outside’ view on messaging and brand (e.g. how do those outside your business perceive you?)
  • We’re super happy to help here if you want to utilise your free 30-min session on a job advert or career site review 🙂

🧠 Embedding EVP Internally

📢 Communicating What You’ve Learned

By now, you’ve gathered rich, unfiltered insights from your team about what it’s really like to work here—the highlights, the trade-offs, and the tough moments. Now, it’s time to close the loop and communicate back in a way that builds trust and moves the culture forward.