<aside> 👣 The first step on this playbook is all about discovering & understanding your EVP. This is absolutely crucial to do before you start thinking about things like employer brand. You need to know:

🎯 Why do people decide to join & stay with you? 🎯 Why do people thrive & fail? 🎯 What value do we & don’t we offer?

If you’re already crystal clear 💠 on this, you can skip ahead to Phase 2: Embed & External Activation. But if you think you have some work to do here first, let’s dive in below!

Remember: Adam & John at Open Org are always on hand for a coffee ☕ if you need a sounding board on this.

</aside>

Table of Contents

🍿 Watch This

https://www.loom.com/share/2435b4c3cc4e41ec88bc1381c2fdd522?sid=ae3fb7ef-032b-45da-973f-927a4f9cc86e

<aside> 🆘

If you want help designing, and running this we can help. Book your free 30min coaching call with us here

We’d love to help 🙏

</aside>

🧰 What You Might Need

• Surveying Tool (e.g. Typeform or similar)
• Handful of employees to interview 1:1 (~5-10% of headcount depending on size)
• A way to synthesise & theme your data (Shout if you need help here, this is our jam 🤙)
• Company Values or Operating Principles defined & in place
  • We have a separate playbook for this if you need to work on these!
• Internal Buy-in from Exec Team (e.g. alignment on ‘why’ we are doing this)
  • • Internal comms plan to reflect this
• Appropriate Tooling E.g. Miro, Typeform & Slack

💡 Discovery & Data Gathering